Documentary filmmakers Kief Davidson (A Lego Brickumentary, Open Heart), Steve James (Life Itself, Hoop Dreams) and Ross Kauffman (Born Into Brothels, The E-Team) debuted a new film series—The Toyota Effect—as part of the New York Film Festival’s panel series “Convergence 2015.”

The Toyota Effect premiered at the panel, “Brand Meets Story: How Filmmakers and Brands Are Reinventing Digital Content,” which explored how content marketing campaigns and creative freedom are brought together with meaningful brand communications to “tell stories that matter.” The panel was moderated by Bob Garfield (NPR’s “On The Media”), and featured Marjorie Schussel (Director, Integrated Brand Communications at Toyota), and directors Kief Davidson and Ross Kauffman. The Toyota Effect features three films which highlight how Toyota shares its Toyota Production System with different partners to help them find better ways of doing things.

“All of us worked very hard – our editors, the agency, Toyota, all of us – to get the balance just right in this story.” – Ross Kauffman

Coming Home was directed by Academy-Award-winning filmmaker Ross Kauffman, in collaboration with DB Productions. The film explores how the St. Bernard Project works to get people back into their homes in the wake of natural disasters. The nonprofit’s partnership with Toyota has allowed it to cut in half the time it takes to rebuild homes, and expand from serving residents in New Orleans to helping those devastated by disasters across the United States.

Watch the film here:

DB Productions is extremely excited to share The Toyota Effect, which has been officially released on www.TheToyotaEffect.com.