Launching a Global Brand
Verifone Brand Film
Our sister company DeSantis Breindel gave this electronic payments giant an updated and elegant new brand. The client wanted a film that would speak in the voice of the new brand to audiences of employees, clients, and customers. To make it both intimate and global, we interviewed a range of sales executives to get stories and passion points, and filmed b-roll of the devices in action both in Europe and the U.S. The client tells us that the film has become their favorite way to introduce the company and the brand.
Not Simply a Terminal
Verifone also needed a teaser film for their CEO’s presentation at an international trade show in France. The film needed to tease a new platform they were developing, that would eventually redefine how electronic payments is integrated into our everyday lives. We were lucky to partner with the brilliant animators and designers at Imaginary Forces on this whimsical tour through the future electronic payments universe.