Just as we were finishing up the Sustainability film, Playworks communications director called us and said she had been offered some free time on a Times Square jumbo-tron for the upcoming weekend – could we make a 15 second PSA in just 3 days? Our copywriter quickly came up with a catchy script, our editor incorporated the footage of kids playing in the studio, and our animator added bright text graphics. Voila, we’re in Times Square!