Jeffrey Brenner is a family physician and MacArthur Fellow in Camden, NJ (one of the most impoverished cities in America) where he developed a revolutionary community-based approach to both lower health care spending and provide better care.
When is a machine brilliant? This 90-second spot, produced by Academy Award winning director, Ross Kauffman, and shot at a GE facility in rural Mindel, NV, showcases how GE is pioneering integration of complex physical machinery with networked sensors and software, resulting in the creation of brilliant machines that are changing the way we work and fueling the economy.
Who would dare to pit one fatal disease against another… inside the body of a seven-year-old patient? Dr. Carl June is achieving amazing results with a medical breakthrough almost too good to believe: he and his team are reengineering the HIV virus to fight cancer cells.
This PSA spotlights a national nonprofit that brings safe, meaningful play into inner-city schools. We leveraged footage filmed for a longer fundraising piece to serve our copywriter’s clever script and brought them together with eye-catching graphics. The spot aired on the CBS jumbo-tron in New York City’s Times Square two years in a row.
The Unseen Provider examines the all-too-shrouded issue of the health care given in our nation’s jails. Isolation from the rest of the health care system systematically constricts health outcomes for inmates and places avoidable financial burden on counties and cities. A galvanizing interview with outlier Dr. Jeffrey Brenner puts the issue in context of the health care crisis, made all the more immediate through the rare access to a corrections facility granted to our filmmaking team.
Created for the Healthy Schools national awards ceremony, this piece features former President Bill Clinton and spotlights the wellness improvements of gold-medal winning Memorial High School in West New York, N.J.
CeaseFire Chicago (recently renamed Cure Violence) works with community-based “interrupters” to reduce and prevent shootings and killings. To gain intimate access to a highly-charged environment, we worked with a photo-journalist to capture the story through still photographs and ambient sound and interviews on the streets.
We Make Smart FilmsTM
Award-winning filmmakers combine dynamic storytelling with strategic thinking to inspire, engage, inform and persuade.